A Quick Guide to Facebook & Instagram Ad Campaign Objectives
SOCIAL MEDIA
A Quick Guide to Facebook & Instagram Ad Campaign Objectives
Gain an understanding of the main Facebook and Instagram ad campaign objectives to deliver more effective social media ads.
by Itzecom Team
On the surface, choosing your ad campaign...
Google’s Helpful Content Update
SEO
Google’s Helpful Content Update
Google dropped the “helpful content update” which puts an emphasis on rewarding people-first content that provides a satisfying user experience.
by Itzecom Team
On August 18th, 2022, Google announced the “helpful content...
How to Maximize The 6 Major Website Traffic Sources
DIGITAL MARKETING
How to Maximize The 6 Major Website Traffic Sources
Get the most out of the 6 major website traffic sources—discover how to optimize and leverage each channel to help you compete for targeted traffic and bring in more qualified leads, sales &...
Content Pruning: How to Audit Content in the Helpful Content Era
CONTENT SEO
Content Pruning: How to Audit Content in the Helpful Content Era
In the advent of recent algorithm updates, we’ll look at how to strategically approach content pruning as part of your SEO and content marketing strategy.
by Itzecom Team
Ahh yes, the ancient...
What is SGE: Navigating Google’s AI in Search
What is SGE: Navigating Google’s AI in Search
Welcome to an era where your computer doesn’t just follow commands—it creates, imagines, and even surprises you. This is the time of Generative AI, a groundbreaking technology that arms machines with the...
How to Successfully Market Your Way Through a Recession
How to Successfully Market Your Way Through a Recession
As we head into 2024 there is a lot of economic...
2024 Social Media Image Size Cheat Sheet
SOCIAL MEDIA
2024 Social Media Image Size Cheat Sheet
A comprehensive, up-to-date collection of social media image dimensions you won’t find anywhere else.
by Itzecom Team
Social media platforms are always being updated, which means they’re frequently...
Website Accessibility Updates Website Owners Need to Know
Website Accessibility Updates Website Owners Need to Know
When creating a website for your business, it is important to consider if it is accessible to all of the individuals who may use it. Some visitors may use a screen reader and/or alternative...
Upgrading Google Analytics to GA4: What You Need to Know
In October 2020, Google began the rollout of the newest version of their analytics platform.Known as GA4, this new iteration of Google Analytics was created with the intention of making it easier for business owners and marketers to track both mobile and web properties in one...
